Games Management

Promotional games are vital sales, reader retention and branding tools for publishers and MNCs worldwide. Domino's Ultraplay Games Management System is an innovative way of printing games directly onto newspapers and magazines.

The flexibility of Domino equipment, backed by our close working relationships with key Industry OEMs , ensures that Domino systems are readily deployed on most production lines. With agreements already established with many of the major manufacturers Domino can provide a complete solution to meet your specific requirements in this sector.

Key Benefits

Domino's printing solutions have been specifically developed to offer:

• UltraPlay games management software and Domino ink jet printers integrate seamlessly with web and sheet fed presses
• Significant cost savings per promotion
• Easy operation ensures reliability and quality
• Game generation lead time greatly reduced
• No need for expensive insertion equipment
• Eliminates need for third party printers
• Printing directly onto product eliminates need for inserted game cards
• Information can be stored on PC and downloaded to the ink jet printers during normal production
• High Speed ink jet printing of variable numbers, text and graphics
• Multiple checksum algorithms can be generated to prevent counterfeiting, fraudulent and duplicate claims
• Data information can be coded for access
• System security and product tracking via camera and / or scanners
• K-Series can print standard CMYK spot colours.

Key Applications

Newspapers and Magazines

• Printing directly onto the product eliminates the need for inserted game cards

MNC's

• Promotional games can be run for any FMCGs
• Pantone matching spot colour for text and graphics combined with Active Rasterisation(tm) maximises corporate and brand impact

For further information go to the Technology or Product sections or contact Domino.