A Quick Response or QR code is a 2D matrix barcode that uses squares to encode information both horizontally and vertically. The means it can contain much more information than the now ubiquitous linear barcode and indeed another type of 2D Data Matrix code. - 7089 numeric characters
- 4296 alphanumeric characters
- 2953 binary characters
Used in commercial tracking applications but increasingly in convenience-oriented applications aimed at mobile phone users, the QR code may appear in a newspaper or on signs, buses, etc. A QR-capable phone can then use its camera to ‘read’ the pixelated square, which could contain a URL that would automatically be linked to on your phone, or even an encoded text message. This act of linking from physical world objects is known as a ‘hardlink’ or a ‘physical world hyperlink.’ Common in Japan (from where the QR code originates), in Western Europe it is still very much an emerging technology. However, in the UK one newspaper has started to use QR codes printed on its pages so readers can pick up the latest news. Domino’s technologies – ink jet in the form of its Bitjet+ v4.5 printer, drop on demand with the K-Series and thermal ink jet with the L-Series – are all capable of printing high quality QR codes, allowing Domino to continue its tradition of remaining at the forefront of new technological innovation. | 
